How experiMENTAL is going next level

👋 Hey, it’s Sundar! Welcome to experiMENTAL: a weekly newsletter on B2C Marketing & data science how-to guides, frameworks, and stories from 15 years including early Uber.

I'm officially a #girldad!

First things first, the biggest news: I'm now a dad to a beautiful baby girl! 🎉 She blessed us on April 27th and both she and mommy are healthy and happy. This is why I'll be taking the next 4 weeks off. No articles, no emails—just pure dad mode as I figure out this whole parenting of 2 thing.

But don't worry, when I come back, experiMENTAL will be better than ever because ...

experiMENTAL Premium

I wrote my first article on August 20th, thinking this would be a quick experiment to see if writing longer form content energized me. Seven months later, the answer is undoubtedly yes.

Given the incredibly positive feedback from many of you and the encouragement from friends and family, I'm going all-in on this and building the most insightful platform for B2C Marketing and Data Science content out there.

Here’s some of the supportive comments I’ve heard from you:

• “I feel so much smarter for just having read this!”

• “I don’t know how you make the time to do all this, but I love your content“

• “ I've been loving your newsletter – please do keep them coming. I've shared it with some former colleagues/friends as well :) “

What's changing

Starting in four weeks (when I return from baby duty), I'm introducing a tiered subscription model.

the SANE (Free plan):

• 1 article per month

the CRAZY ($12/month or $100/year):

• 2-3 additional articles every month

• Access to all previous articles

• Supporting a writer sharing 30,000+ hours of growth and data experience

the MENTAL (1 time of $350):

• All the benefits of the Crazy

• Lifetime access to experiMENTAL

• 1 hour advisory call (valued at $350)

Adding premium tiers allows me to invest more time and resources into creating even more valuable content while keeping the core of experiMENTAL accessible to everyone.

I know introducing a paid tier and taking away articles sucks, but you’re in luck! To make up for it, I’m also introducing …

The experiMENTAL Podcast

My mission has always been to help Marketers make more informed decisions and prove the ROI of all the magical work they do. This podcast is the next step in service of that mission. If I'm being honest with myself, I've always wanted to do this and it's finally happening.

The experiMENTAL podcast will feature conversations with the best minds in marketing, growth, and data science. I'm focusing on a combo of people who have done it and those who are in the thick of it right now. On top of the newsletter, the podcast offers another way to get insights from incredible guests leading growth, marketing, and data science functions at brands like:

• eBay

• Uber

• Faire

• Noom

• Square

• Google

• Wayfair

• Anthropic

• DoorDash

• Thumbtack

And more!

I expect to release about 2 episodes per month, with the first episode dropping in the next few weeks.

The journey continues

I had no idea what this newsletter would become. Now, with thousands of you reading each week, I'm more motivated than ever to keep pushing the boundaries of what marketing and data content can be.

As a thank you for your early support, I’m offering you 25% off my annual discount until June 1st.

Whether you stay on the free tier or join the premium community, thank you for being part of this journey. I can't wait to show you what's next.

Now, if you'll excuse me, I have some diapers to change. 👶

Talk soon,

Sundar