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Access the exact playbooks I used

to optimize $1Bn+ in Marketing spend

as a former Uber Head of Marketing Science
across Brand, Perf, and Lifecycle.

Read by 2.6k+ Marketing leaders at

Articles

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What to do after you've run the geo test | #067

Articles

What to do after you've run the geo test | #067

Why you can't fully prove the ROI of Brand Marketing | #066

Articles

Why you can't fully prove the ROI of Brand Marketing | #066

Misconceptions in experimentation and MMM | #065

Articles

Misconceptions in experimentation and MMM | #065

Podcasts

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🎙️Log #005 | How GenZ sees through your Marketing BS

Podcast

🎙️Log #005 | How GenZ sees through your Marketing BS

🎙️Log #004 | Why Marketing is a 2-way door🚪

Podcast

🎙️Log #004 | Why Marketing is a 2-way door🚪

🎙️Log #003 | Why politicians make the best Marketers

Podcast

🎙️Log #003 | Why politicians make the best Marketers