Why politicians make the best Marketers

🎙️ Nikhil Kant shares his experience helping India's largest political party and his experience running campaigns for Coca Cola, Uber, and more!

Author

Sundar Swaminathan
August 28, 2025

đź‘‹ Hey, it’s Sundar! Welcome to a podcast episode recap from experiMENTAL: a bi weekly podcast on Marketing in Consumer Tech from world-class leaders.

Why politicians make the best Marketers

Listen on your favorite platform:

My guest

Nikhil Kant is a marketing leader with 15 years of experience across agency, brand, and political work. He has led marketing teams at Uber, Even, and now FlixBus India. Nikhil started his career in advertising working with brands like Coca Cola and brings a uniquely fun personality to marketing.

Why you should listen 

This episode is for you if:

  • You’re tired of ads that feel the same

  • You’re ready to turn brand into a growth engine 

  • You want a clearer way to brief and build campaigns

What we chat about

In this episode we talk about:

  • How Performance Marketing has lost it’s magic

  • Why brand Is the last real moat

  • Why low budget ≠ low Impact

  • His favorite frameworks that you can use today

Nikhil is super passionate and definitely not boring about his opinions. I love sharing Marketing leaders from across the world and Nikhil is at the top of my list.

Thanks for tuning in!

Stay ExperiMENTAL,

Sundar

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