👋 Hey, it’s Sundar! Welcome to a podcast episode recap from experiMENTAL: a bi weekly podcast on B2C Marketing & Data Science from world class leaders

How startups can hire the right marketer

Listen now:

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My guest

Libby Weissman is a fractional Head of Growth and marketing strategist. She previously led teams at Square, Caviar, and DoorDash, and now works with early-stage B2C startups to help them find repeatable growth. Her work focuses on building GTM systems by working with founders on customer discovery, experimentation, messaging, and so much more.

Why you should listen 

This episode is for you if:

• You’re tired of guessing and ready to build with intent

• You’re still figuring out how to talk about your product

• You want to build marketing systems that scale with you

What we chat about

In this episode we talk about:

• How to layer messaging across the funnel

• Why founders struggle to hire the right marketer

• The 3 attributes of a marketer and usually they only have 2

• The difference between discovery and optimization marketing

• Why most teams communicate features, not outcomes (WRONG!)

• How to survive in a 1 bedroom apartment in NYC during covid with bedbugs 😱 

Libby was such an educational guest and I definitely need to get her back on the show again!

Stay ExperiMENTAL,

Sundar

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Missed last week’s recap?

Here it is: How Anthropic builds Growth Marketing teams