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How Anthropic builds Growth Marketing teams

🎙️ Sunil Subhedar shares what it really takes to build a world-class growth marketing function like he has at Anthropic, Canva, and Uber

Author

Sundar Swaminathan
August 14, 2025

đź‘‹ Hey, it’s Sundar! Welcome to a podcast episode recap from experiMENTAL: a bi weekly podcast on B2C Marketing & Data Science from world class leaders

How Anthropic builds its Growth Marketing team

Listen now:

My guest

Sunil is the Growth Marketing Lead at Anthropic. Before that he was a consultant and advisor helping Marketers leverage AI after leading Growth Marketing teams at Canva and Uber. This very first episode of ExperiMENTAL is stacked with practical wisdom, spicy takes, and frameworks you can actually use.

Why you should listen 

This episode is for you if:

  • You’re building a growth team (or wondering why yours isn’t working)

  • You want a practical blueprint for experimentation and measurement

  • You’re curious about where AI is headed and how to actually prepare

What we chat about

In this episode we talk about:

  • Why growth marketing needs to be cross-functional by design

  • Why curiosity is the most important train Sunil looks for when hiring

  • How leaders need to understand data governance, privacy laws, and compliance if you want your marketing to scale without breaking stuff.

  • Why it’s important to align with finance and data early

  • How to focus on outcomes and not just metrics

  • How to build feedback loops with intent

  • Sunil’s predictions for AI and the future of Marketing

This was a fun one and I think you’ll be able to learn a lot from Sunil.

And if you love this kind of stuff, stay tuned. We’ve got a lot more coming your way.

Stay ExperiMENTAL,

Sundar

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