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Dive into the collection of past posts

Log #046 | Why startups shouldn’t spend a $ on Paid ads

Log #046 | Why startups shouldn’t spend a $ on Paid ads

5% of your audience is ready to buy and 80% have made up their mind. Why are you spending money chasing the rest? Here's what to do instead.

Oct 22, 2025

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14 min read

🎙️Log #005 | How GenZ sees through your Marketing BS

🎙️Log #005 | How GenZ sees through your Marketing BS

and other lessons from Claudia Whyte, the VP of Growth at Howbout, one of Europe's fastest growing consumer startups.

Oct 19, 2025

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3 min read

Log #045 | How I built Uber's Brand Science team

Log #045 | How I built Uber's Brand Science team

and created the foundation to measure the ROI of $1 Billion+

Oct 15, 2025

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16 min read

Log #044 | The 4 investments that unlock marketing efficiency

Log #044 | The 4 investments that unlock marketing efficiency

and 21 tactics you should use to improve your CAC.

Oct 8, 2025

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14 min read

Log #043 | 7 brutal truths about CAC

Log #043 | 7 brutal truths about CAC

This is the stuff you can only learn through cuts, bruises, and scars

Oct 1, 2025

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8 min read

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