Dive into the collection of past posts
and their pros and cons
Dec 17, 2025
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8 min read
And avoid the pitfalls that just give Zuck that free money 🤑
Dec 10, 2025
14 min read
When users see an ad in the US but convert in Europe, who gets credit?!
Nov 26, 2025
11 min read
Introducing switchbacks and propensity matching and how to set them up
Nov 19, 2025
10 min read
It's the most magical intersection between data, product, and marketing I've seen in a long time.
Nov 12, 2025
