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Dive into the collection of past posts

How to triage business performance | #059

How to triage business performance | #059

and avoid spending hours checking the wrong things

Mar 12, 2026

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7 min read

The 3 types of Marketing Analyses | #058

The 3 types of Marketing Analyses | #058

and how to avoid Datawashing

Mar 5, 2026

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6 min read

How Marketers can woo Finance | #057

How Marketers can woo Finance | #057

And how to speak the language of company love: money.

Feb 18, 2026

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9 min read

How to leverage proxy metrics | #056

How to leverage proxy metrics | #056

Aka the stepping stones of the measurement world

Feb 11, 2026

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9 min read

How churn resurrection is a trap | #055

How churn resurrection is a trap | #055

A perfect counter example to the argument of "Size matters"

Jan 28, 2026

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8 min read

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