Is a funnel even representative of what happens in Marketing? Obviously, my answer is no and I found a much better one to use.
The foundation of a good relationship is communication. This meeting structure helps build a strong one between Marketing & Analytics.
PIPs are a cruel tool still used in the corporate world to tell employees they don't live up to expectations. But, you can survive them. Here's how.
Startups are chaos but can be structured with growth sprints that create organization and prioritize learning over randomness. Libby Weissman shares her method to the madness below!
Nike lost $163 Bn in Market Cap over a 3 year period. This is a deepdive into how a change in business strategy led to a Marketing disaster.
It's easy to go down the analysis rabbit hole and come up empty. I share a framework that will help build more impactful and efficient analyses.
Everyone loves dashboards until the next week. Then you never see them again. Here's how to build dashboards that are actually impactful.
Every year, companies spend 2 months building targets only to change them a week later. I've yet to see the process work, but there's a better way.
Another year full of learnings, laughter, and heartache flies by. I also wish you and your family a Happy New Year!
Churn will make or break your growth model. But, it starts with defining what churn is. It's not always the same and depends on your customer behavior.
Last-Click attribution is not perfect, but it gets the job done. That's why it won't ever go away.
Black Friday is a huge revenue generator. But does it bring profits? No.
