Why Marketing is a 2-way door🚪

🎙️ and other lessons from Uber and Faire from Gopal Nath, a Marketing Science leader, that understands how to build successful relationships across organizations

Author

Sundar Swaminathan
September 18, 2025

đź‘‹ Hey, it’s Sundar! Welcome to a podcast recap from experiMENTAL: a bi weekly podcast on B2C Marketing & Data Science from world class leaders

Listen on your favorite platform:

My guest

Gopal Nath is a Marketing Data Science leader with over a decade of experience in marketplace analytics. He’s led marketing measurement at Uber and is currently a Director of Strategy and Analytics at Faire. Gopal is well known for his collaborative approach, operational thinking, and ability to break down complexity. 

Why you should listen 

This episode is for you if:

  • You’re running growth in a complex marketplace

  • You want better partnership with finance and ops

  • You’re testing without clean measurement, and need a playbook

  • You’re thinking about how org culture supports or blocks clarity

What we chat about

In this episode we talk about:

  • What efficiency really means in marketplace marketing 

  • How Gopal thinks about ROI, payback periods, and LTV 

  • The role of strategic finance in setting (and negotiating) growth targets 

  • A case study in turning off branded search without losing performance 

  • How to experiment with organizational structure 

  • The cultural shift from Uber to Faire and what makes teams thrive 

Gopal was one of the best leaders I’ve ever worked with and his way of bridging across silos is a must learn.

I hope you enjoy this and don’t forget to leave a review if you did!

Stay ExperiMENTAL,

Sundar

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