This article is a recap of an 🎙 experiMENTAL podcast episode 🎙! Enjoy and don’t forget to rate the episode wherever you listen to podcasts.
Claudia Whyte is the VP of Growth at Howbout, the fast-growing social calendar app built for GenZ, where she’s mastered how to build trust and go viral with a whole new generation.
Why you should listen
This episode is for you if:
You’re trying to understand exactly what Marketing to Gen Z means
You’re dying to know how to use Organic Socials to test ideas
You’re curious to hear what happens when your TikTok shuts down (and it’s your biggest marketing channel)
What we chat about
In this episode we talk about:
Why Gen Z can see right through your BS
Why Brands must act like peers, not authorities
How virality comes from resonance not production value
How to test messages on TikTok to validate product features
Why feature adoption improves when messaging reflects user language
I learned so much from Claudia in this one and realize how little I knew about a whole new generation. This is a must listen!
Stay ExperiMENTAL,
Sundar
Listen on your favorite platform:
