👋 Hey, it’s Sundar! Welcome to a  paid subscriber only article of experiMENTAL: a weekly newsletter on B2C Marketing & data science how-to guides, frameworks, and stories from 15 years including early Uber. Free tier subscribers can continue reading for limited preview of the article.

The definition of a health score

Unlike a Northstar Metric (which I wrote about), a health score is a less common term in tech.

But, it’s just as important.

While a Northstar metric is best for long term strategy, a health score helps companies optimize in the short term.

A health score is also different than a key performance indicator because of it’s importance.

Think of a health score as the most important KPI. MIKPI.

Just kidding. No one calls it that.

Challenges with health scores

The challenges with health scores are that they’re not perfect indicators of health.

Yes, I know that’s confusing.

But, let’s look at humans.

Here are 5 vital signs we look at when we go to the doctors:

• BMI

• Weight

• Heart rate

• Blood pressure

• Body temperature

Now, I’m not a doctor but I know that not having a standard BMI doesn’t immediately mean you’re unhealthy.

It’s WHY you don’t have a perfect BMI that makes it healthy or unhealthy.

Let’s look at what Uber used to create a healthy marketplace to get a better understanding.

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