Last-Click attribution is not perfect, but it gets the job done. That's why it won't ever go away.
Black Friday is a huge revenue generator. But does it bring profits? No.
Segmentation leads to personalization which maximizes retention, LTV, and all other important metrics.
Knowing the "Job to be done" will help you find the right role at the right startup.
Surround yourself with genius. Start with insights. Don't accept mediocre.
MAU isn't just one metric. It's 4 metrics wrapped in one. Get it right and you'll unlock growth. Get it wrong and you'll find yourself in a MAUse trap 😉
5 tactics I’ve used to measure > $1.5B in Marketing spend and generate $180M+ in revenue for companies like Uber, DIRECTV, Otrium, and others.
Every business needs a health score. Not having one or picking the wrong one leads to dangerous blind spots. Here's how to define a health score and find yours.
Being data driven is not enough. You need to become data obsessed. Here's how Uber did it and how you can too.
Everyone is being pushed to be more data-driven. Not everyone has the know how. I'm breaking down 10 of the most common analytics concepts so you can feel empowered.
How do you create great UX? First you have to define it. Then you improve it. Here's how we did it at Uber and how you can too.
The most successful growth companies have 2 things: Product market fit and a culture of experimentation. Here's how to build that culture.
