How to measure Marketing efficiency

"Is my Marketing working?!" Probably so let me help you defend it from those vultures in Finance.

Why I'm launching a podcast!

Ultimate Guide to LTV Part 4: How to build better Marketing with LTV

Ultimate Guide to LTV Part 3: How to identify high LTV users

I was gonna clean my room but then I got high. High LTV users that is.

Ultimate Guide to LTV Part 2: How to increase LTV

LTV is one of the most crucial metrics for any business to calculate and yet most don't know how to calculate it properly. Let's fix that.

Ultimate Guide to LTV Part 1: How to calculate LTV

LTV is one of the most crucial metrics for any business to calculate and yet most don't know how to calculate it properly. Let's fix that.

How to run a killer Weekly Business Review

Weekly Business Reviews are the most important meeting of the week. So, why do they suck?

How experiMENTAL is going next level

Big life and newsletter updates ahead. Buckle your seatbelts!

How to improve data literacy

Data is like any other language. It has vocabulary, grammar, and syntax.

How "good enough" attribution is not enough

There's a clear business case for getting better at attribution: you're leaving money on the table

How startups should measure Marketing

Hint. It’s not by being complex

How to beat ad fraud

Ad fraud is a $100B+ problem every year. Here’s how to identify and fight it.