Another year full of learnings, laughter, and heartache flies by. I also wish you and your family a Happy New Year!
Churn will make or break your growth model. But, it starts with defining what churn is. It's not always the same and depends on your customer behavior.
Last-Click attribution is not perfect, but it gets the job done. That's why it won't ever go away.
Black Friday is a huge revenue generator. But does it bring profits? No.
Segmentation leads to personalization which maximizes retention, LTV, and all other important metrics.
Knowing the "Job to be done" will help you find the right role at the right startup.
Surround yourself with genius. Start with insights. Don't accept mediocre.
MAU isn't just one metric. It's 4 metrics wrapped in one. Get it right and you'll unlock growth. Get it wrong and you'll find yourself in a MAUse trap 😉
The US Treasury was the coolest place I've worked. And I made a $145 Billion mistake that was almost disastrous. Here's the story.
Here are the 5 tactics I’ve used to measure > $1.5B in Marketing spend and generate $180M+ in revenue for companies like Uber, DIRECTV, Otrium, and others.
Every business needs a health score. Not having one or picking the wrong one leads to dangerous blind spots. Here's how to define a health score and find yours.
Being data driven is not enough. You need to become data obsessed. Here's how Uber did it and how you can too.
