"Is my Marketing working?!" Probably so let me help you defend it from those vultures in Finance.
I was gonna clean my room but then I got high. High LTV users that is.
LTV is one of the most crucial metrics for any business to calculate and yet most don't know how to calculate it properly. Let's fix that.
Weekly Business Reviews are the most important meeting of the week. So, why do they suck?
Data is like any other language. It has vocabulary, grammar, and syntax.
There's a clear business case for getting better at attribution: you're leaving money on the table
Hint. It’s not by being complex
It’s the least complex and least accurate method, but the most commonly used. Here’s how to effectively use it.
All it took was an email 2 years ago, persistent follow up, a superday of 9 hours of interviews and a little luck.
The foundation of a good relationship is communication. This meeting structure helps build a strong one between Marketing & Analytics.
PIPs are a cruel tool still used in the corporate world to tell employees they don't live up to expectations. But, you can survive them. Here's how.
