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How to run a killer Weekly Business Review
Jun 03, 2025

How to run a killer Weekly Business Review

Weekly Business Reviews are the most important meeting of the week. So, why do they suck?

Sundar Swaminathan
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How to improve data literacy
Apr 22, 2025

How to improve data literacy

Data is like any other language. It has vocabulary, grammar, and syntax.

Sundar Swaminathan
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How "good enough" attribution is not enough
Apr 16, 2025

How "good enough" attribution is not enough

There's a clear business case for getting better at attribution: you're leaving money on the table

Sundar Swaminathan
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How startups should measure Marketing
Apr 08, 2025

How startups should measure Marketing

Hint. It’s not by being complex

Sundar Swaminathan
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How to master Pre / Post analyses
Mar 12, 2025

How to master Pre / Post analyses

It’s the least complex and least accurate method, but the most commonly used. Here’s how to effectively use it.

Sundar Swaminathan
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How I found my next dream job
Mar 04, 2025

How I found my next dream job

All it took was an email 2 years ago, persistent follow up, a superday of 9 hours of interviews and a little luck.

Sundar Swaminathan
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How Marketing & Analytics should structure meetings
Feb 18, 2025

How Marketing & Analytics should structure meetings

The foundation of a good relationship is communication. This meeting structure helps build a strong one between Marketing & Analytics.

Sundar Swaminathan
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How to survive a PIP
Feb 11, 2025

How to survive a PIP

PIPs are a cruel tool still used in the corporate world to tell employees they don't live up to expectations. But, you can survive them. Here's how.

Sundar Swaminathan
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How to unlock Marketing impact with structure
Feb 04, 2025

How to unlock Marketing impact with structure

Startups are chaos but can be structured with growth sprints that create organization and prioritize learning over randomness. Libby Weissman shares her method to the madness below!

Sundar Swaminathan
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How to create more impactful analyses
Jan 21, 2025

How to create more impactful analyses

It's easy to go down the analysis rabbit hole and come up empty. I share a framework that will help build more impactful and efficient analyses.

Sundar Swaminathan
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How to build dashboards that don't collect dust.
Jan 14, 2025

How to build dashboards that don't collect dust.

Everyone loves dashboards until the next week. Then you never see them again. Here's how to build dashboards that are actually impactful.

Sundar Swaminathan
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How to build better Marketing targets
Jan 07, 2025

How to build better Marketing targets

Every year, companies spend 2 months building targets only to change them a week later. I've yet to see the process work, but there's a better way.

Sundar Swaminathan
[ ik-sper-uh-men-tl ] (noun): A weekly newsletter on B2C marketing & data science frameworks, how-to guides, and stories from 15 years including early Uber.

experiMENTAL

[ ik-sper-uh-men-tl ] (noun): A weekly newsletter on B2C marketing & data science frameworks, how-to guides, and stories from 15 years including early Uber.

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