Retention is often mentioned as a product metric, but that's too simplistic. Marketing has just as much say in it.
Data is such a powerful tool but you must learn to wield it wisely and with respect, young padawan.
Everyone wants to understand how marketing is doing but few get that's hard to answer
AI is not coming for all Data Scientist. It's just coming for the ineffective ones.
The physics of the Marketing world are but on these 5 laws that have yet to be disproven!
"Is my Marketing working?!" Probably so let me help you defend it from those vultures in Finance.
I was gonna clean my room but then I got high. High LTV users that is.
LTV is one of the most crucial metrics for any business to calculate and yet most don't know how to calculate it properly. Let's fix that.
Weekly Business Reviews are the most important meeting of the week. So, why do they suck?
Data is like any other language. It has vocabulary, grammar, and syntax.
There's a clear business case for getting better at attribution: you're leaving money on the table
