Big life and newsletter updates ahead. Buckle your seatbelts!
Ad fraud is a $100B+ problem every year. Here’s how to identify and fight it.
Is a funnel even representative of what happens in Marketing? Obviously, my answer is no and I found a much better one to use.
Nike lost $163 Bn in Market Cap over a 3 year period. This is a deepdive into how a change in business strategy led to a Marketing disaster.
Another year full of learnings, laughter, and heartache flies by. I also wish you and your family a Happy New Year!
Segmentation leads to personalization which maximizes retention, LTV, and all other important metrics.
5 tactics I’ve used to measure > $1.5B in Marketing spend and generate $180M+ in revenue for companies like Uber, DIRECTV, Otrium, and others.
Everyone is being pushed to be more data-driven. Not everyone has the know how. I'm breaking down 10 of the most common analytics concepts so you can feel empowered.
A behind the scenes look at the context, problem, analysis, and decision to completely turn off Meta for rider acquisition in the US & Canada.
