LTV is one of the most crucial metrics for any business to calculate and yet most don't know how to calculate it properly. Let's fix that.
Big life and newsletter updates ahead. Buckle your seatbelts!
Ad fraud is a $100B+ problem every year. Here’s how to identify and fight it.
Is a funnel even representative of what happens in Marketing? Obviously, my answer is no and I found a much better one to use.
Nike lost $163 Bn in Market Cap over a 3 year period. This is a deepdive into how a change in business strategy led to a Marketing disaster.
Another year full of learnings, laughter, and heartache flies by. I also wish you and your family a Happy New Year!
Segmentation leads to personalization which maximizes retention, LTV, and all other important metrics.
5 tactics I’ve used to measure > $1.5B in Marketing spend and generate $180M+ in revenue for companies like Uber, DIRECTV, Otrium, and others.
Everyone is being pushed to be more data-driven. Not everyone has the know how. I'm breaking down 10 of the most common analytics concepts so you can feel empowered.
A behind the scenes look at the context, problem, analysis, and decision to completely turn off Meta for rider acquisition in the US & Canada.
