Dive into the collection of past posts
Ad fraud is a $100B+ problem every year. Here’s how to identify and fight it.
Mar 18, 2025
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9 min read
It’s the least complex and least accurate method, but the most commonly used. Here’s how to effectively use it.
Mar 12, 2025
10 min read
Is a funnel even representative of what happens in Marketing? Obviously, my answer is no and I found a much better one to use.
Feb 25, 2025
7 min read
The foundation of a good relationship is communication. This meeting structure helps build a strong one between Marketing & Analytics.
Feb 18, 2025
PIPs are a cruel tool still used in the corporate world to tell employees they don't live up to expectations. But, you can survive them. Here's how.
Feb 11, 2025
