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Archive

Dive into the collection of past posts

How to unlock Marketing impact with structure | #020

How to unlock Marketing impact with structure | #020

Startups are chaos but can be structured with growth sprints that create organization and prioritize learning over randomness. Libby Weissman shares her method to the madness below!

Feb 4, 2025

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12 min read

How Nike's Marketing Just didn't Do It | #019

How Nike's Marketing Just didn't Do It | #019

Nike lost $163 Bn in Market Cap over a 3 year period. This is a deepdive into how a change in business strategy led to a Marketing disaster.

Jan 28, 2025

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8 min read

How to create more impactful analyses | #018

How to create more impactful analyses | #018

It's easy to go down the analysis rabbit hole and come up empty. I share a framework that will help build more impactful and efficient analyses.

Jan 21, 2025

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13 min read

How to build better dashboards | #017

How to build better dashboards | #017

Everyone loves dashboards until the next week. Then you never see them again. Here's how to build dashboards that are actually impactful.

Jan 14, 2025

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14 min read

How to build better Marketing targets | #016

How to build better Marketing targets | #016

Every year, companies spend 2 months building targets only to change them a week later. I've yet to see the process work, but there's a better way.

Jan 7, 2025

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14 min read

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