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Dive into the collection of past posts

How to define churn | #015

How to define churn | #015

Churn will make or break your growth model. But, it starts with defining what churn is.

Dec 17, 2024

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10 min read

Why Last-Click attribution won't go away | #014

Why Last-Click attribution won't go away | #014

Last-Click attribution is not perfect, but it gets the job done. It'll never go away.

Dec 10, 2024

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6 min read

Why companies shouldn't do Black Friday | #013

Why companies shouldn't do Black Friday | #013

Black Friday is a huge revenue generator. But does it bring profits? No.

Dec 3, 2024

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9 min read

How Uber segments 161M+ customers | #012

How Uber segments 161M+ customers | #012

Segmentation leads to personalization which maximizes retention, LTV, and all other important metrics.

Nov 19, 2024

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10 min read

When to join a startup's Marketing | #011

When to join a startup's Marketing | #011

Knowing the "Job to be done" will help you find the right role at the right startup.

Nov 12, 2024

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15 min read

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