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Dive into the collection of past posts

8 marketing lessons from early Uber | #010

8 marketing lessons from early Uber | #010

Surround yourself with genius. Start with insights. Don't accept mediocre.

Nov 5, 2024

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10 min read

How to properly calculate MAU | #009

How to properly calculate MAU | #009

MAU isn't just one metric. It's 4 metrics. Get it right and you'll unlock growth. Get it wrong and you'll find yourself in a MAUse trap 😉

Oct 30, 2024

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6 min read

The 5 ways to measure Marketing ROI | #008

The 5 ways to measure Marketing ROI | #008

5 tactics I’ve used to measure > $1.5B in Marketing spend and generate $180M+ in revenue for companies like Uber, DIRECTV, Otrium, and others.

Oct 15, 2024

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16 min read

How to quantify your business health | #007

How to quantify your business health | #007

Every business needs a health score and picking the wrong one leads to dangerous blind spots. Here's how to find yours.

Oct 8, 2024

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8 min read

How to be better than data driven | #006

How to be better than data driven | #006

Being data driven is not enough. You need to become data obsessed. Here's how Uber did it and how you can too.

Sep 17, 2024

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11 min read

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