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Dive into the collection of past posts

How to use 10 Analytics concepts | #005

How to use 10 Analytics concepts | #005

Everyone is being pushed to be more data-driven. Not everyone has the know how. I'm breaking down 10 of the most common analytics concepts so you can feel empowered.

Sep 12, 2024

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15 min read

How to create magical UX with data | #004

How to create magical UX with data | #004

First you have to define "magical UX" then improve it.

Sep 10, 2024

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5 min read

How to create a culture of experimentation | #003

How to create a culture of experimentation | #003

The most successful growth companies have 2 things: Product market fit and a culture of experimentation. Here's how to build that culture.

Aug 27, 2024

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7 min read

How to pick the right Northstar Metric | #002

How to pick the right Northstar Metric | #002

and avoid the growth hamsterwheel by picking the wrong one

Aug 20, 2024

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6 min read

How Uber saved $35M on ads | #001

How Uber saved $35M on ads | #001

and the context, problem, and analysis that led to the decision!

Aug 8, 2024

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7 min read