Dive into the collection of past posts
When users see an ad in the US but convert in Europe, who gets credit?!
Nov 26, 2025
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11 min read
Introducing switchbacks and propensity matching and how to set them up
Nov 19, 2025
10 min read
It's the most magical intersection between data, product, and marketing I've seen in a long time.
Nov 12, 2025
13 min read
before joining as a marketing and data leader + the red flags I look out for
Nov 5, 2025
14 min read
5% of your audience is ready to buy and 80% have made up their mind. Why are you spending money chasing the rest? Here's what to do instead.
Oct 22, 2025
