Dive into the collection of past posts
and other lessons from Claudia Whyte, the VP of Growth at Howbout, one of Europe's fastest growing consumer startups.
Oct 19, 2025
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3 min read
and created the foundation to measure the ROI of $1 Billion+
Oct 15, 2025
15 min read
and 21 tactics you should use to improve your CAC.
Oct 8, 2025
13 min read
This is the stuff you can only learn through cuts, bruises, and scars
Oct 1, 2025
8 min read
CAC is the first metric that every Marketer learns but I bet you there's so much you still don't know about it yet!
Sep 23, 2025
16 min read
