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Dive into the collection of past posts

7 brutal truths about CAC | #043

7 brutal truths about CAC | #043

This is the stuff you can only learn through cuts, bruises, and scars

Oct 1, 2025

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8 min read

How to properly define CAC | #042

How to properly define CAC | #042

CAC is the first metric that every Marketer learns but I bet you there's so much you still don't know about it yet!

Sep 23, 2025

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16 min read

🎙️Log #004 | Why Marketing is a 2-way door🚪

🎙️Log #004 | Why Marketing is a 2-way door🚪

and other lessons from Uber and Faire from Gopal Nath, a Marketing Science leader, that understands how to build successful relationships across organizations

Sep 18, 2025

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3 min read

How to write a measurement brief | #041

How to write a measurement brief | #041

That makes every campaign have a higher rate of learning and trust.

Sep 16, 2025

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13 min read

How to accelerate retention | #040

How to accelerate retention | #040

Retention is often mentioned as a product metric, but that's too simplistic. Marketing has just as much say in it.

Sep 2, 2025

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14 min read

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