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Dive into the collection of past posts

How to calculate LTV | #030

How to calculate LTV | #030

LTV is one of the most crucial metrics for any business to calculate and yet most don't know how to calculate it properly. Let's fix that.

Jun 10, 2025

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11 min read

How to run a killer Weekly Business Review  | #029

How to run a killer Weekly Business Review | #029

Weekly Business Reviews are the most important meeting of the week. So, why do they suck?

Jun 3, 2025

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10 min read

How to improve data literacy | #028

How to improve data literacy | #028

Data is like any other language. It has vocabulary, grammar, and syntax.

Apr 22, 2025

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7 min read

How "good enough" attribution is not enough | #027

How "good enough" attribution is not enough | #027

There's a clear business case for getting better at attribution: you're leaving money on the table

Apr 16, 2025

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8 min read

How startups should measure Marketing | #026

How startups should measure Marketing | #026

Hint. It’s not by being complex

Apr 8, 2025

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9 min read

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