experiMENTAL logo
experiMENTAL
Subscribe
  • experiMENTAL
  • Topics
  • Articles

Articles

PodcastArticles
ArticlesArticles
The 4 investments that unlock marketing efficiency
Oct 08, 2025

The 4 investments that unlock marketing efficiency

and 21 tactics you should use to improve your CAC.

Sundar Swaminathan
ArticlesArticles
7 brutal truths about CAC
Oct 01, 2025

7 brutal truths about CAC

This is the stuff you can only learn through cuts, bruises, and scars

Sundar Swaminathan
ArticlesArticles
How to properly define CAC
Sep 23, 2025

How to properly define CAC

CAC is the first metric that every Marketer learns but I bet you there's so much you still don't know about it yet!

Sundar Swaminathan
ArticlesArticles
How to write a measurement brief
Sep 16, 2025

How to write a measurement brief

That makes every campaign have a higher rate of learning and trust.

Sundar Swaminathan
ArticlesArticles
How to accelerate retention
Sep 02, 2025

How to accelerate retention

Retention is often mentioned as a product metric, but that's too simplistic. Marketing has just as much say in it.

Sundar Swaminathan
ArticlesArticles
How to turn data into credibility
Aug 26, 2025

How to turn data into credibility

Data is such a powerful tool but you must learn to wield it wisely and with respect, young padawan.

Sundar Swaminathan
ArticlesArticles
Why analyzing Marketing feels impossible
Aug 19, 2025

Why analyzing Marketing feels impossible

Everyone wants to understand how marketing is doing but few get that's hard to answer

Sundar Swaminathan
ArticlesArticles
How Marketers can use AI
Aug 12, 2025

How Marketers can use AI

AI is supposedly going to replace Marketers. I don't see it but might as well use it to your advantage!

Sundar Swaminathan
ArticlesArticles
How Data Scientist should use AI
Aug 05, 2025

How Data Scientist should use AI

AI is not coming for all Data Scientist. It's just coming for the ineffective ones.

Sundar Swaminathan
ArticlesArticles
The 5 laws of Marketing
Jul 30, 2025

The 5 laws of Marketing

The physics of the Marketing world are but on these 5 laws that have yet to be disproven!

Sundar Swaminathan
ArticlesArticles
How to measure Marketing efficiency
Jul 17, 2025

How to measure Marketing efficiency

"Is my Marketing working?!" Probably so let me help you defend it from those vultures in Finance.

Sundar Swaminathan
ArticlesArticles
Ultimate Guide to LTV Part 4: How to build better Marketing with LTV
Jul 01, 2025

Ultimate Guide to LTV Part 4: How to build better Marketing with LTV

Sundar Swaminathan
Optimized $1Bn in Marketing as Uber’s Head of Marketing Science → writing about Marketing Strategy & Science in Consumer Tech

experiMENTAL

Optimized $1Bn in Marketing as Uber’s Head of Marketing Science → writing about Marketing Strategy & Science in Consumer Tech

Home

Posts

Account

Upgrade

© 2025 Sharmanathan LLC.

Privacy policy

Terms of use

Powered by beehiiv