The 3 types of segmentation | #053

and their pros and cons

How to scale on Meta | #052

And avoid the pitfalls that just give Zuck that free money 🤑

How to deal with Geographic Attribution | #050

When users see an ad in the US but convert in Europe, who gets credit?!

How to measure when you can't A/B Test | #049

Introducing switchbacks and propensity matching and how to set them up

Log #048 | How Duolingo grew DAUs 900%

It's the most magical intersection between data, product, and marketing I've seen in a long time.

Log #047 | The 13 questions I wish I asked

before joining as a marketing and data leader + the red flags I look out for

Log #046 | Why startups shouldn’t spend a $ on Paid ads

5% of your audience is ready to buy and 80% have made up their mind. Why are you spending money chasing the rest? Here's what to do instead.

Log #045 | How I built Uber's Brand Science team

and created the foundation to measure the ROI of $1 Billion+

Log #044 | The 4 investments that unlock marketing efficiency

and 21 tactics you should use to improve your CAC.

Log #043 | 7 brutal truths about CAC

This is the stuff you can only learn through cuts, bruises, and scars

Log #042 | How to properly define CAC

CAC is the first metric that every Marketer learns but I bet you there's so much you still don't know about it yet!

Log #041 | How to write a measurement brief

That makes every campaign have a higher rate of learning and trust.

Log #040 | How to accelerate retention

Retention is often mentioned as a product metric, but that's too simplistic. Marketing has just as much say in it.

Log #039 | How to turn data into credibility

Data is such a powerful tool but you must learn to wield it wisely and with respect, young padawan.

Log #038 | Why analyzing Marketing feels impossible

Everyone wants to understand how marketing is doing but few get that's hard to answer

Log #037 | How Marketers can use AI

AI is supposedly going to replace Marketers. I don't see it but might as well use it to your advantage!

Log #036 | How Data Scientist should use AI

AI is not coming for all Data Scientist. It's just coming for the ineffective ones.

Log #035 | The 5 laws of Marketing

The physics of the Marketing world are but on these 5 laws that have yet to be disproven!

Log #034 | How to measure Marketing efficiency

"Is my Marketing working?!" Probably so let me help you defend it from those vultures in Finance.

Log #033 | How to build better Marketing with LTV

Log #032 | How to identify high LTV users

I was gonna clean my room but then I got high. High LTV users that is.

Log #031 | How to increase LTV

LTV is one of the most crucial metrics for any business to calculate and yet most don't know how to calculate it properly. Let's fix that.

Log #030 | How to calculate LTV

LTV is one of the most crucial metrics for any business to calculate and yet most don't know how to calculate it properly. Let's fix that.

Log #029 | How to run a killer Weekly Business Review

Weekly Business Reviews are the most important meeting of the week. So, why do they suck?

Log #028 | How to improve data literacy

Data is like any other language. It has vocabulary, grammar, and syntax.