experiMENTAL
[ ik-sper-uh-men-tl ] (noun): A weekly newsletter on B2C marketing & data science frameworks, how-to guides, and stories.
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A behind the scenes look at the context, problem, analysis, and decision to completely turn off Meta for rider acquisition in the US & Canada.
5 tactics I’ve used to measure > $1.5B in Marketing spend and generate $180M+ in revenue for companies like Uber, DIRECTV, Otrium, and others.
Being data driven is not enough. You need to become data obsessed. Here's how Uber did it and how you can too.
Everyone wants to understand how marketing is doing but few get that's hard to answer
🎙️ Sunil Subhedar shares what it really takes to build a world-class growth marketing function like he has at Anthropic, Canva, and Uber
AI is supposedly going to replace Marketers. I don't see it but might as well use it to your advantage!
AI is not coming for all Data Scientist. It's just coming for the ineffective ones.
The physics of the Marketing world are but on these 5 laws that have yet to be disproven!
"Is my Marketing working?!" Probably so let me help you defend it from those vultures in Finance.
I was gonna clean my room but then I got high. High LTV users that is.
LTV is one of the most crucial metrics for any business to calculate and yet most don't know how to calculate it properly. Let's fix that.
Weekly Business Reviews are the most important meeting of the week. So, why do they suck?
