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Frameworks, how-to guides, and case studies on
Marketing Strategy & Science in Consumer Tech
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A behind the scenes look at the context, problem, analysis, and decision to completely turn off Meta for rider acquisition in the US & Canada.
5 tactics I’ve used to measure > $1.5B in Marketing spend and generate $180M+ in revenue for companies like Uber, DIRECTV, Otrium, and others.
Being data driven is not enough. You need to become data obsessed. Here's how Uber did it and how you can too.
This is the stuff you can only learn through cuts, bruises, and scars
CAC is the first metric that every Marketer learns but I bet you there's so much you still don't know about it yet!
🎙️ and other lessons from Uber and Faire from Gopal Nath, a Marketing Science leader, that understands how to build successful relationships across organizations
That makes every campaign have a higher rate of learning and trust.
Retention is often mentioned as a product metric, but that's too simplistic. Marketing has just as much say in it.
🎙️ Nikhil Kant shares his experience helping India's largest political party and his experience running campaigns for Coca Cola, Uber, and more!
Data is such a powerful tool but you must learn to wield it wisely and with respect, young padawan.
🎙️ and other lessons from DoorDash, Square, Caviar from Libby Weissman, a fractional CMO, that deeply understands how to build successful growth marketing.
Everyone wants to understand how marketing is doing but few get that's hard to answer
🎙️ Sunil Subhedar shares what it really takes to build a world-class growth marketing function like he has at Anthropic, Canva, and Uber
AI is supposedly going to replace Marketers. I don't see it but might as well use it to your advantage!
AI is not coming for all Data Scientist. It's just coming for the ineffective ones.
