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Weekly playbooks used by top Marketers

to measure and scale ROI.


Frameworks, processes, and analyses from a former Head of Marketing Science at Uber who optimized $1Bn+ across Brand, Performance, and Lifecycle

Read weekly by 2.6k+ Marketing leaders at

Articles

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2025 look back | #054

Articles

2025 look back | #054

The 3 types of segmentation | #053

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The 3 types of segmentation | #053

How to scale on Meta | #052

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How to scale on Meta | #052

Podcasts

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🎙️Log #005 | How GenZ sees through your Marketing BS

Podcast

🎙️Log #005 | How GenZ sees through your Marketing BS

🎙️Log #004 | Why Marketing is a 2-way door🚪

Podcast

🎙️Log #004 | Why Marketing is a 2-way door🚪

🎙️Log #003 | Why politicians make the best Marketers

Podcast

🎙️Log #003 | Why politicians make the best Marketers